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Venus Concept launches 2two5--An exclusive Advertising Agency dedicated to supporting the non-invasive aesthetic industry and announces partnerships with Yelp and Doctor.com

Doctor.com also signed on as a channel partner, offering 2two5's clients deep industry-specific capabilities and experience. "We are thrilled to be partnering on this innovative initiative with Venus Concept; their clients represent the sort of discerning and highly-successful practices that Doctor.com's next-generation digital marketing platform was created to serve," added Doctor.com's CEO, Andrei Zimiles. "Given today's industry dynamics, it's never been more important for providers to spread the word when they add powerful new capabilities or devices to their practice. We look forward to working closely with Venus Concept to ensure their customers have a competitive edge when it comes to every aspect of their online presence." 2two5™ is staffed by a team of advertising executives from digital agencies, creative agencies, and aesthetic marketing firms. Through Internet of Things capabilities, 2two5™ will leverage non-identifiable demographic data to optimize paid search, paid social, and retargeting campaigns in real time. "This will be the first agency to offer this level of connectivity, demographic accuracy, and tracking in the industry," said Glenn Normoyle, VP of Innovation. Venus Concept® is a leading global medical technology company that develops, commercializes, and delivers safe, efficacious, and easy-to-use aesthetic technologies and related practice enhancement services in a unique, industry-disruptive subscription-based business model. Venus Concept's devices have been designed in cost-effective and proprietary ways that enable the company to expand beyond the aesthetic industry's traditional markets of dermatology and plastic surgery, and into non-traditional markets—such as family practice, general practice, internal medicine, obstetrics and gynecology, and medical spas. Approximately 70 percent of its devices are sold in non-traditional markets. The company has expanded its subscription platform and is now selling its devices in over 60 countries, including 27 with direct offices. Venus Concept now has over 400 global employees whose customer-centric approach has supported the company's rapid growth.

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